Agreement with Sport e Salute, FISR and World Skate for the management of the special activities related to the event’s communications and brand awareness

 

The competition will be held in Rome from 30 May to 6 June 2021 and is a qualification event for the Tokyo Olympics

 

Rome, 18 May 2021 Iervolino Entertainment (“IE”), a company engaged in the production of cinematographic and television content for the international market listed on the Italian stock exchange, announced that its subsidiary Red Carpet has been selected by Sport e Salute, Federazione Italiana Sport Rotellistici (FISR) and World Skate to manage the communications and brand awareness of the 2021 Street Skateboarding World Championships, which will be held in Rome from 30 May to 6 June.

The competition is organised by Sport e Salute in partnership with FISR and World Skate, and will be held at Pietrangeli Stadium at the Foro Italico, hosting 200 athletes from all over the world. It has been designated as a qualification event for the 2021 Tokyo Olympics.

Red Carpet will manage the development of the event’s brand identity and communications plan to increase brand awareness, with the creation of content for social channels, the establishment of media partnerships and the involvement of influencers and personalities from the entertainment world.

Ellida Bronzetti, co-founder and CEO of Red Carpet, noted: “The partnership with the Street Skateboarding World Championships is a unique opportunity for Red Carpet to work with high-level sports institutions and develop a communications plan that will have an international resonance, primarily targeting young people and enthusiasts of this new Olympic discipline, who are multiplying rapidly. Added to this is the excitement of taking part in the biggest skate event of the year after the Tokyo Olympics, another sign that the world of sports is getting back to normal after some very trying months”.

Andrea Iervolino, president and founder of Iervolino Entertainment, added: “We are pleased to announce the signing of such a prestigious agreement: promoting the Street Skateboarding World Championships means communicating with the young people who are so passionate about this sport that they were able to get it recognised as an Olympic discipline. We have always placed a particular focus on the needs of the latest generations, committing ourselves to developing solutions and products that give them the opportunity to enjoy audiovisual content dynamically and smartly. Skateboarding brings us closer to the new languages of these generations, and our subsidiary Red Carpet has been able to translate them with a fresh, impactful publishing plan”.

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