This is the first season of the short-content web series, a rapidly growing market worldwide that the company is heavily investing in
Iervolino Entertainment (“IE”, “the Company”), a company engaged in the production of cinematographic and television content for the international market and listed on the AIM Italia stock exchange, debuted on Apple TV with the first season of Arctic Friends ranked second in Italy and first in content for families. The season consists of 4 episodes lasting 5 minutes each and is distributed by WWPS, an American company that acquired its digital rights.
Arctic Friends, produced by Iervolino Entertainment in partnership with Paradox Studios, is available in 90 countries on Apple TV and on Amazon Prime Video.
For Iervolino Entertainment the production of short content primarily for streaming and mobile channels is a line of business which significant resources will be dedicated to. Each episode lasts a maximum of 5 to 8 minutes, which kids can watch at any time.
Andrea Iervolino, President and Founder of Iervolino Entertainment, noted: “We are very happy with this partnership and the success we are enjoying on this digital platform. Our animation studio is focusing on the development and production of this type of mobile short content formats. I am convinced that in 10 years’ time 98% of content will be consumed on smartphones”.
The Arctic Friends series is taken from the Arctic Dogs animated film (original title Arctic Justice), which in the US is the third most watched film on Netflix, from which Iervolino Entertainment acquired the spin-off rights of some characters, including all merchandising rights, commercial rights, soundtrack and print publishing rights.
The series recounts the adventures of Swifty, an Arctic fox who dreams of one day becoming one of the Top Dogs, strong, muscular dogs trained to deliver packages across the Arctic. Swifty is surrounded by fun friends like P.B. the polar bear and a delightful fox named Jade, who he has a secret crush on. There is no shortage of characters who will hinder his journeys, such as the fierce sea lion Otto, accompanied by his mischievous, funny assistants, the Puffins.